How would a well-regarded and aging hospital system overcome a lack of philanthropic tradition and low public understanding to secure major investment for long-term capital needs?
There had not been a major campaign since the hospital was founded approximately 100 years ago. Philanthropic leaders were focused on other organizations, the hospital wasn’t recognized as place desiring and receiving philanthropic support, and a talented but inexperienced Foundation Director was put in charge of overcoming these internal and external obstacles.
The campaign was a big success both financially and in terms of strategic objectives. $4.6 million was raised against a $3 million goal to fund phase one.
Total donors increased by 272% (2013 contributors). The long-term strategic vision also led to a $1 million planned gift to launch a legacy society to help fund future capital needs. The collaborative effort was leveraged to create a philanthropic culture shift internally and externally. This elevated the role, status, and support of the Foundation among strategic stakeholder groups ensuring current success while establishing a platform of community understanding, engagement, support for the future.