Rapid growth, including recently acquired community hospitals and a new academic medical center with three higher education partners, left a traditional hospital fundraising office ill-prepared to meet new realities and ambitious demands for future philanthropic revenue.
Even though they enjoyed strong philanthropic support, breathtaking expansion and community-directed grants created a public impression that the health system was becoming something unknown with ample resources to drive growth.
How would they address daunting challenges to create an appropriate platform to drive more philanthropic investment and improved public understanding?